The social media landscape has changed dramatically in recent years, making it possible for one form of content to go viral on multiple social media platforms. This is a significant shift from the past when creating content for each platform was a must. With the rise of short-form content and the increase in the use of vertical video, it's now possible to repurpose content for multiple platforms and reach a wider audience. However, many content creators are still not taking advantage of this opportunity. In this blog post, we'll discuss the importance of repurposing content and provide practical tips and strategies for making your content go viral on every social media platform.

This is great news for video content creators, but it also means that the competition is fierce. To stand out, you need to optimize your content for every platform. And the best way to do that is by repurposing your content.

Why Repurposing Content is Important

Repurposing content is the process of adapting your content to suit different platforms and formats. It's important because it allows you to reach a wider audience and increase engagement. For example, you can film a 12-minute YouTube video that goes viral, then make short 60-second vertical clips of that video and post them on Instagram Reels, TikTok, Twitter, LinkedIn, and Reddit. This way, you can reach a broader audience without having to create unique content for each platform.

Quick Tips for Repurposing Video Content

Here are some tips for repurposing video content effectively across different social media platforms:

Instagram Post: When repurposing content for Instagram posts, keep in mind that the aspect ratio should be between 1.91:1 and 9:16. You can crop your video to fit this aspect ratio or add padding to the sides. According to Instagram's official guidelines videos should have a minimum frame rate of 30 FPS (frames per second) and a minimum resolution of 720 pixels. Also, keep in mind that Instagram posts have a 10-minute time limit and a 650MB size limit. The maximum file size for videos up to 60 minutes is 3.6GB To make the most out of your Instagram post, you should use hashtags and geotags to increase the visibility of your post.

Instagram Story: Instagram stories have a 9:16 aspect ratio, and a 15-second time limit. To repurpose your video content for Instagram stories, you can cut your video into 15-second clips and add text or stickers to make them more engaging.

Instagram Reel: Instagram reels have a 9:16 aspect ratio, and a 60-second time limit. To repurpose your content for Instagram reels, you can cut your video into 60-second clips and add music or effects to make them stand out from the crowd.

TikTok: TikTok has a 9:16 aspect ratio and a 3-minute time limit. To repurpose your content for TikTok, you can cut your video into 60-second clips and add music or effects to make them more engaging. TikTok is a platform that values creativity and humor, so make sure to use those elements in your videos.

Twitter: Twitter has a 2:1 aspect ratio, and a 2-minute and 20-second time limit. For example, if you want to repurpose a YouTube video you need to make sure that repurposed clip has the correct aspect ratio and adheres to the video time limit.

LinkedIn: LinkedIn has a 1:2.4 - 2.4:1 aspect ratio range, and a 10-minute time limit when uploading from the LinkedIn mobile app, which increases to a 15-minute limit if using the desktop app. To repurpose your content for LinkedIn, you can crop your video to fit this aspect ratio. LinkedIn is a professional networking platform, so make sure to keep your videos informative and relevant to your industry

Snapchat: Snapchat has a 9:16 aspect ratio and a 10-second time limit. To repurpose your content for Snapchat, you can cut your video into 10-second clips and add text or stickers to make them more engaging.

Facebook Post: Facebook posts have a 4:5 aspect ratio, and a 60-minute time limit. To repurpose your content for Facebook posts, you can crop your video to fit this aspect ratio.

Facebook Story: Facebook stories have a 9:16 aspect ratio, and a 15-second time limit. To repurpose your content for Facebook stories, you can cut your video into 15-second clips and add text or stickers to make them more engaging.

ChopVid and How it Can Help

As you can see, repurposing content can be a time-consuming and tedious task. Not only do you need to understand different video editing aspects such as aspect rations, cropping, trimming, etc., but also know all the limitations and requirements of different social media platforms. That's where ChopVid comes in. ChopVid is a tool that helps users repurpose their YouTube video content for other social media platforms. With ChopVid, you can paste a YouTube URL and the tool will download the video for you. Then, you can select the part of the video you want to repurpose and select the video format. Instead of choosing a specific aspect ratio (such as 9:16 or 1:1), the users can choose these formats for simplicity: Instagram Post, Instagram Story, Instagram Reel, TikTok, Twitter, LinkedIn, Snapchat, Facebook post, and Facebook story. Once you do that, you can export the video in 360p or 720p download it, and share it. It's that simple!

Conclusion

In today's content-saturated social media landscape, it's more important than ever to optimize your content for every platform. Repurposing your content is the best way to do that. By following the tips outlined in this post, you'll be well on your way to going viral on every social media platform. And with ChopVid, repurposing your YouTube content has never been easier. Try it out today and see the results for yourself!