Over the years, social media has undergone a significant transformation, allowing content to spread like wildfire across multiple platforms. Unlike in the past, where one had to tailor content to suit a specific platform, the advent of short-form content and vertical videos has made it possible to reuse content on multiple platforms, thus increasing its reach. Nonetheless, despite this golden opportunity, some content creators are yet to leverage it fully. In this blog post, we will examine why repurposing content is crucial and share some practical tips and strategies to help your content go viral on all social media platforms.
This news is particularly exciting for video content creators. However, the competition is fierce, meaning that you must optimize your content for each platform to stand out. Repurposing your content is the most effective way to achieve this.
Repurposing content is the process of adapting your content to suit different platforms and formats. It's important because it allows you to reach a wider audience and increase engagement. For example, you can film a 12-minute YouTube video that goes viral, then make short 60-second vertical clips of that video and post them on Instagram Reels, TikTok, Twitter, LinkedIn, and Reddit. This way, you can reach a broader audience without having to create unique content for each platform.
Here are some tips for repurposing video content effectively across different social media platforms:
Instagram Post: When repurposing content for Instagram posts, keep in mind that the aspect ratio should be between 1.91:1 and 9:16. You can crop your video to fit this aspect ratio or add padding to the sides. According to Instagram's official guidelines videos should have a minimum frame rate of 30 FPS (frames per second) and a minimum resolution of 720 pixels. Also, keep in mind that Instagram posts have a 10-minute time limit and a 650MB size limit. The maximum file size for videos up to 60 minutes is 3.6GB To make the most out of your Instagram post, you should use hashtags and geotags to increase the visibility of your post.
Instagram Story: Instagram stories have a 9:16 aspect ratio, and a 15-second time limit. To repurpose your video content for Instagram stories, you can cut your video into 15-second clips and add text or stickers to make them more engaging.
Instagram Reel: Instagram reels have a 9:16 aspect ratio, and a 60-second time limit. To repurpose your content for Instagram reels, you can cut your video into 60-second clips and add music or effects to make them stand out from the crowd.
TikTok: TikTok has a 9:16 aspect ratio and a 3-minute time limit. To repurpose your content for TikTok, you can cut your video into 60-second clips and add music or effects to make them more engaging. TikTok is a platform that values creativity and humor, so make sure to use those elements in your videos.
Twitter: Twitter has a 2:1 aspect ratio, and a 2-minute and 20-second time limit. For example, if you want to repurpose a YouTube video you need to make sure that repurposed clip has the correct aspect ratio and adheres to the video time limit.
LinkedIn: LinkedIn has a 1:2.4 - 2.4:1 aspect ratio range, and a 10-minute time limit when uploading from the LinkedIn mobile app, which increases to a 15-minute limit if using the desktop app. To repurpose your content for LinkedIn, you can crop your video to fit this aspect ratio. LinkedIn is a professional networking platform, so make sure to keep your videos informative and relevant to your industry
Snapchat: Snapchat has a 9:16 aspect ratio and a 10-second time limit. To repurpose your content for Snapchat, you can cut your video into 10-second clips and add text or stickers to make them more engaging.
Facebook Post: Facebook posts have a 4:5 aspect ratio, and a 60-minute time limit. To repurpose your content for Facebook posts, you can crop your video to fit this aspect ratio.
Facebook Story: Facebook stories have a 9:16 aspect ratio, and a 15-second time limit. To repurpose your content for Facebook stories, you can cut your video into 15-second clips and add text or stickers to make them more engaging.
As you can see, repurposing content can be a time-consuming and tedious task. Not only do you need to understand different video editing aspects such as aspect rations, cropping, trimming, etc., but also know all the limitations and requirements of different social media platforms. That's where ChopVid comes in. ChopVid is a tool that helps users repurpose their YouTube video content for other social media platforms. With ChopVid, you can paste a YouTube URL and the tool will download the video for you. Then, you can select the part of the video you want to repurpose and select the video format. Instead of choosing a specific aspect ratio (such as 9:16 or 1:1), the users can choose these formats for simplicity: Instagram Post, Instagram Story, Instagram Reel, TikTok, Twitter, LinkedIn, Snapchat, Facebook post, and Facebook story. Once you do that, you can export the video in 360p or 720p download it, and share it. It's that simple!
In today's content-saturated social media landscape, it's more important than ever to optimize your content for every platform. Repurposing your content is the best way to do that. By following the tips outlined in this post, you'll be well on your way to going viral on every social media platform. And with ChopVid, repurposing your YouTube content has never been easier. Try it out today and see the results for yourself!